Impulso — UX/UI Design & Digital Revamp
Clarifying a People Tech experience through UX and UI
Impulso is a People Tech company connecting companies and tech professionals through recruitment, team extension, and professional development. As the company scaled, its digital presence needed to better reflect the clarity and maturity of its offering.
Info
- Client
- Impulso
- Industry
- HR & Recruitment / IT Services and Consulting
- Year
- 2022 ➝ 2023
- Role
- UX/UI Designer
- Scope
- Digital Revamp · Website UX/UI
- Tools
- Figma
The Challenge
The existing website struggled with unclear hierarchy and inconsistent visual patterns, making complex services harder to understand. The challenge was to improve clarity and usability while preserving the brand’s human-centered identity.
“I have had the pleasure of working with Michelle on several projects, and I have been consistently impressed with her attention to detail, her ability to exceed expectations, and her creative problem-solving skills. Michelle is not only a talented designer, but she is also a joy to work with, making collaboration a seamless and enjoyable experience. I highly recommend Michelle to anyone in need of top-notch design work and a reliable, professional partner.”
Victoria Haidamus, Product Manager — Impulso
Approach
I approached the project with a human-centered mindset, starting with a UX audit to understand where users were getting confused or disengaged. From there, I restructured content and flows to reduce cognitive load, ensuring that services and value propositions were easy to scan and understand.
My Role
I led the UX/UI revamp of Impulso's website, refining information architecture, redesigning key flows, and delivering responsive layouts that clearly communicate the company's value proposition.
As UX/UI Designer, I was responsible for:
- - Leading the UX/UI revamp of Impulso’s website
- - Refining the visual language and interaction patterns
- - Improving information architecture and navigation
- - Designing responsive layouts for desktop and mobile
- - Aligning UX decisions with business and user needs
The work involved close collaboration with product and stakeholders to align UX decisions with business strategy and user activation goals.
Design process
The design process focused on elevating the interface without overcomplicating it. I refined typography, spacing, and layout to create a stronger visual rhythm, while ensuring consistency across pages. Responsive behavior was carefully considered to maintain clarity and usability across devices.
Solution
The final experience delivers a cleaner, more confident interface that simplifies complex services, reinforces trust, and supports business goals through improved clarity and structure.
Impact
The digital revamp improved both usability and perception. Content became easier to navigate, visual consistency strengthened brand trust, and the overall experience better positioned Impulso as a strategic People Tech partner rather than just a service provider.
Key learnings
Designing for complex B2B services reinforced how consistent UX and UI improvements — combined with a strategic visual revamp — can significantly elevate brand perception.
A people-first experience for a growing People Tech brand.
“It was great to have you with us throughout this journey. I gained valuable learnings that I continue to apply in my work. The process was intense and enjoyable — exactly the way we like to work.”
Kari Silveira, Director of Operations and Head of Impulso Network — Impulso
Tools & Skills
- - Figma
- - UX/UI Design
- - Digital Revamp
- - Information Architecture
- - Responsive Design
- - Style guide
What I did
I led the UX/UI revamp of Impulso’s website, focusing on improving clarity, visual consistency, and overall usability. My work included refining the information architecture, designing responsive layouts, and creating scalable UI components that support both current needs and future growth.
